It’s been 200 years since the story of Frankenstein was first envisioned in a fever dream of an 18 year old girl’s imagination, and countless movies, plays, novels and Halloween scares have followed, but you’ve never really “arrived” as a true cultural icon until someone names a FroYo treat in your honor. In the novel, the Frankenstein creature made of reanimated worm food escapes to the frozen arctic, but since the ice of the arctic is melting, making a frozen dessert of sweetened cream and amoebas seems just and appropriate.

London’s most indulgent British frozen yoghurt parlour, the Sloane Bros. Frozen Yoghurt Co., is opening its first location outside of London, in the Intu Victoria Centre of Nottingham, not far from Shelley friend Lord Byron’s ancestral home of Newstead Abbey. To further its unique philosophy of combining British tradition and innovation and to celebrate 200 years since Mary Shelley wrote Frankenstein, the Sloane Bros. have introduced a new product intended as a treat on a treat on a treat, featuring its thick and creamy British-sourced fat-free frozen yoghurt accompanied by scrumptious toppings and freshly made waffles. The creature of Shelley’s imagination had no name, but this one does, christened the Mighty Franken’ Fraffle®.

Just like the famous monster sewn together of parts imagined in a dream by its literary progenitor, taking their customers’ love for both the company’s “froyos” and freshly-made waffles, the Sloane Bros. scientific team put their heads together one dark and stormy evening and in a flash of waking vision they came up with the ultimate indulgent treat and a monster was created! But a sweet creature combining all their tasty sweet treats. And it’s trademarked so no-one else will ever name anything the Fraffle, at least until Universal buys it and teams it up with the WereWoffle®. I just trademarked it, so stay away.

The Sloane Bros.’ creamy frozen yoghurt, freshly made waffles and thick refreshing smoothies are available at both the company’s London Brick Lane and Nottingham’s Intu Victoria Centre locations. And as the Frankenstein creature himself might say “Fire bad…Fraffle Yoghurt Goood”!